Una pe zi cu Novachttp://unapezi.rohttp://unapezi.ro2012-05-18T15:24:59+00:00Una pe zi cu Novacroun citat bunhttp://unapezi.ro/general/art4004831535/SEO and Facebook timeline integration is "best practice" on the Internet. You should do both. They can be great free acquisition channels. But they are not great retention channels. Because easy come easy go. easy come easy go ]]>2012-05-15T19:33:00+00:00GeneralNovacfilozofii ieftine de searahttp://unapezi.ro/general/art7299208213/nu mai avem nici o sansa. Nu mai sunt sperante ca lucrurile sa se imbunatateasca in tara asta. Zero, totul e pierdut"
Poate avea o zi proasta, poate este doar cinic, poate chiar crede asta insa m-a facut sa tac si sa ii dau dreptate in sinea mea. Nu numai ca lucrurile la nivel fundamental sunt facute prost in Romania insa pe zi ce trece par sa se deterioreze si nici macar nu mai sunt sperante ca intr-o buna zi lucrurile se vor schimba in bine. Si asta nu o zic eu, sau amicul meu, asta de fapt se poate citi si se reflecta in atitudinea oamenilor din viata de zi cu zi.
Ei bine, si exact la asta m-am gandit citind ce e mai jos:
I’m just old enough to remember the Great Depression. After the first few years, by the mid-1930s — although the situation was objectively much harsher than it is today — nevertheless, the spirit was quite different. There was a sense that ‘we’re gonna get out of it,’ even among unemployed people, including a lot of my relatives, a sense that ‘it will get better.’
[…]
It’s quite different now. For many people in the United States, there’s a kind of pervasive sense of hopelessness, sometimes despair. I think it’s quite new in American history. And it has an objective basis.
Noam Chomsky's Guide to The History and Practice of Protest ]]>2012-05-15T19:00:00+00:00GeneralNovacun pic de istorie http://unapezi.ro/general/art9385351885/When radio stations started broadcasting news, the newspapers yelled "foul," and tried to stop them — or at least badly cripple them.
Clearly, radio had a major advantage in being able to "be first with the news" (the motto of more than one radio station). Not only were radio stations scooping them on major stories, but they were siphoning off advertising revenue.
The newspapers, which had control of all the major news services, including the Associated Press (AP), the International News Service (INS), and the United Press (UP), launched a corporate war against the radio stations. This was quickly labeled the press-radio war.
Recognizing serious competition from the radio stations, the newspapers threatened to cut off their flow of news.
Seeing the consequences of that, Paley and CBS set up their own newsgathering agency.
That move also represented a threat to the newspapers, so they demanded that CBS totally shut down its newsgathering operations. As if that wasn't enough, the newspapers further said that NBC could only broadcast two, five-minute news summaries a day — and then only after the morning and afternoon newspapers hit the street.
But, even that wasn't enough for the newspapers. They further stipulated that the newscasts could not be sponsored, lest the stations cut into newspaper profits. Clearly, the newspaper empire of the day had a lot of power — or at least they assumed they did.
After some time, the radio stations eventually won that battle. Sadly, the radio stations willfully abandoned their victory a few decades later. At that point most radio stations decided that playing music was a lot cheaper than supporting a news staff to find, write, and report news. Ratings also supported the fact that most listeners were more interested in hearing music than news. The Golden Age of Radio
Ia inlocuiti radioul cu internetul, nu va suna familiar? ]]>2012-05-14T21:00:00+00:00GeneralNovachbo encorehttp://unapezi.ro/general/art6644217877/link) avem si explicatia pentru care HBO inca nu vinde showurile proprii a la carte, adica unul cate unul, ci baga pe gat, inca, un abonament cu all you can eat:
It's not that HBO would like to cut out the middleman and sell to us directly, rather requiring you to buy basic cable is the whole point. Cable is a total cash cow and a more flexible business model means lower revenues.
The reason is that the incumbent business model of cable combines the features of bundling (basic cable) and a two-part tariff (premium cable channels) for a perfect storm of price discrimination.
For much the same reason as Disneyland could only lose money if it sold a la carte tickets to Splash Mountain for $20 without requiring $80 park admission (which includes access to Main Street, Jungle Cruise, etc), cable companies would lose money if you could buy HBO Go for $20 without first buying basic cable (which includes access to ESPN, Mtv, etc).
Basically, economic theory (and some reasonable assumptions about the structure of demand) suggests that an a la carte video market could not make as much money as a bundled video market.
Din acest motiv cablistii, pe de o parte sunt destul de agresivi in a proteja o industrie consolidata, si, pe de alta parte, sunt fortati sa investeasca o gramada pe value chain, altfel vor ramane doar niste proprietari de cabluri prin care trece internetul si cablul TV.
Insa este doar o problema de timp pana cand HBO va lua taurul de coarne si va vinde la bucata productiile proprii. E cam ca in online - daca nu iti convine modelul de online advertising unde intermedierea agentiilor/regiilor poate duce la niste costuri mari si un business de publishing neprofitabil, cauti alt model de business. Fusu sau altii au facut-o deja, de exemplu, migrand catre cupoane si/sau ecommerce. Insa nu e atat de simplu pe cat pare...
Tot articolul este, de altfel, mai mult decat interesant. ]]>2012-05-14T20:31:00+00:00GeneralNovacin frantahttp://unapezi.ro/general/art4299287125/Once a company has at least 50 employees inside France, management must create three worker councils, introduce profit sharing, and submit restructuring plans to the councils if the company decides to fire workers for economic reasons.
[...]
"For the 100 employees we have in France, we have 10 employee representatives, for whom we have to organize weekly meetings even when there is nothing to discuss,” Haan says. “Every time a social security contribution changes, which is frequently, we have to update software and send our HR people for training. We can’t fire anyone without exorbitant costs.” Why France Has So Many 49-Employee Companies ]]>2012-05-13T12:35:00+00:00GeneralNovacbehind every great novelist is...http://unapezi.ro/general/art0284054055/ si nu numai in cazul scriitorilor. shparlita de aici. ]]>2012-05-12T06:11:00+00:00GeneralNovac