Articole din Daily Bits by Novac

"prima" campanie periscope in romania

nu conteaza a cata e sau cine cu ce se lauda, e un mod stupid de a face marketing, dar las asta aici, just in case (context)

cum arata p&l-ul lui google

pl

apetit pentru risc

Cam ultima gaina din gostatul Europei, cu 0.026% procent din PIB bani pentru investitii private (private equity), adica acel capital care e investit pentru a sustine si a se intoarce din afaceri cu un potential de crestere foarte mare.

evca
 

...prea ca la tara. De altfel Romania este potrivita doar pentru antreprenori care replica sau implementeaza modele de afara, pe nise care nu sunt inca exploatate. Cine vrea inovatie, care are un risc asociat mai mare, pleaca rapid de aici.

totul despre capital de risc in Europa in pdf-ul asta, daca sunteti curiosi.

food for thought

Airbnb are probabil unul dintre cele mai misto modele de business inventate secolul asta. Iar tipul care se ocupa e pe masura.

Brian's Rules
Chesky has absorbed management lessons from the pros, but he has also developed his own leadership principles

1. GO TO THE SOURCE
If you have limited amount of time to learn something, spend most of your available time identifying the best source on the topic - then go to that person: "If you pick the right source, you can fast-forward"

2. AMPLIFY YOUR MOVES
Devote your energy to actions that have the greatest impact. "It's like chess," Chesky says. A few key moves can give you the leverage to make other moves.

3. DON'T LEAD BY CONSENSUS IN A CRISIS
"Usually in a crisis you have to go left or right, and everyone wants to go middle. And middle is the storm"

4. REFILL THE RESERVOIR
The best CEOs take inspiration from their outside lives. "If you stop going to fairs, concerts and bars, and you're just working, you lose touch with all that. You have to refill the reservoir."

la zi

The typical path of how people respond to life-changing inventions is something like this:

1. I’ve never heard of it.
2. I’ve heard of it but don’t understand it.
3. I understand it, but I don’t see how it’s useful.
4. I see how it could be fun for rich people, but not me.
5. I use it, but it’s just a toy.
6. It’s becoming more useful for me.
7. I use it all the time.
8. I could not imagine life without it.
9. Seriously, people lived without it?

Most important innovations are only obvious in hindsight.

Altfel, de retinut, intr-un context mai specific:

inno

cine mai concureaza cu Uber

din ce in ce mai competitiv

joy

Uber merge cu 1.39 pornirea, 1.39 ron/km si 0.23/min. Coasta in coasta.

exercitiu

Deci facebook preia continut si control asupra stirilor. What's next?

When news is as fast as everything else on Facebook, people will naturally read a lot more news. That will be good for helping people be more informed about the world, and it will be good for the news ecosystem because it will deliver more traffic.

It’s important to keep in mind that Instant Articles isn’t a change we make by ourselves. We can release the format, but it will take a while for most publishers to adopt it. So when you ask about the “next thing”, it really is getting Instant Articles fully rolled out and making it the primary news experience people have.

Mark Zuckerberg has thoughts on the future of news on Facebook

cifre

Cele doua cifre sunt indicatorii pe care Facebook ti le ofera ca sa iti explice cum perfomeaza posturile tale publicate pe facebook. Sunt niste cifre inutile pentru un publisher intrucat

1. nu faci bani din ele nici direct si nici indirect. E doar o prosteala de ego sau marketing pentru diletanti

2. nu te ajuta sa faci un produs mai bun ca publisher intrucat nu exista o corelatie intre, de exemplu, poze cu pisici, care au un engagement si reach mare, si coreul unui produs de publishing.

3. motivatia ta de a fi pe facebook este traficul generat la tine in site din facebook si nu exista o corelatie directa intre cele doua cifre oferite de facebook si numarul de clickuri externe

Si deci cele doua cifre reprezinta de fapt cati bani a facut facebook pe munca ta, servind reclame pe reachul si engagementul facut de tine la el in site. Este incentiveul financiar al Facebook, pentru ca ei asta vand, pentru munca ta gratuita pe proprietatea lor.

E ca si cum ai avea angajati pe care nu ii platesti si pe care ii lauzi ca fac o munca foarte buna pentru ca tu te imbogatesti pe urma muncii lor. Si dupa aceea ii bati pe spate si le spui cat de mult au aflat si invatat despre ei muncind gratis pentru tine.

slave

Si deci in viitor, ca sa controleze si detina stirile, probabil ca facebook o sa creeze un mecanism de impartit banii pe care ii face acum singur din reachul si engagementul pe care le face gratis pe spinarea ta.

Modelul este insa diferit de intermediari ca google sau o agentie de media, intrucat facebook o sa fie proprietar pe continutul pe care il postezi.

Va fi suficient de motivant pentru un publisher sa munceasca mai mult pentru facebook decat pentru produsul propriu?

food for thought: credit cards not eyeballs

No matter the skyrocket valuations of digital companies, and the hype and press — much of it coming from digital media itself — people still spent more time watching television than they did on the Internet, and more time on the Internet was spent watching television.

Online-media revolutionaries once figured they could eat TV’s lunch by stealing TV’s business model — more free content, more advertising. Online media is now drowning in free. Google and Facebook, the universal aggregators, control the traffic stream and effectively set advertising rates. Their phenomenal traffic growth has glutted the ad market, forcing down rates. Digital publishers, from The Guardian to BuzzFeed, can stay ahead only by chasing more traffic — not loyal readers, but millions of passing eyeballs, so fleeting that advertisers naturally pay less and less for them.

Meanwhile, the television industry has been steadily weaning itself off advertising — like an addict in recovery, starting a new life built on fees from cable providers and all those monthly credit-card debits from consumers. Today, half of broadcast and cable’s income is non-advertising based.

Looking for irony? Television, once maniacally driven by Nielsen ratings, has gone upscale as online media becomes an absurd traffic game. TV figured out how to monetize stature and influence. Nobody knows how many people saw “House of Cards,” and nobody cares. Mass-market TV upgraded to class, while digital media — listicles, saccharine viral videos — chased lowbrow mass.

How Television Won the Internet

vrem in mediaplanuri, encore une fois

LinkedIn's new Pulse app uses human editors and algorithms to deliver personalized news

Twitter will provide visually driven, curated collection of tweets - a team of editors will select what it thinks are the best and most relevant tweets and package them into a collection.

BuzzFeed launches news app that focuses on serious reporting, notifications, and curation

Cuvinte cheie: filtrare si personalizare.

Concurenta pe canale de distributie de continut devine din ce in ce mai mare, continuata.

Intrucat competitia este mare si mai jos pe lant, la productia de continut, atomizarea devine din ce in ce mai accentuata, urmand, inevitabil, reconsolidarea. Pana atunci insa piata se fragmenteaza pe zi ce trece.

Nu vrei sa fii un publisher mic in furtuna care se formeaza.

Apple vrea si el in media planuri

Si nu oricum, ci cu un canal de distributie care, spre deosebire de Facebook si Google, va avea oameni care filtreaza subiectele de stiri. Oameni de genul asta.

Vs Facebook, care se bazeaza pe un algoritm social. Vs Google care se bazeaza pe page rank si optimizari de landing pageuri.

Nu sunt nici primii si nici ultimii, dar sunt singurii care au 100 de miliarde in cont si care incearca asta.